Bogotá · Remote

Diego Avella

Product Manager · Product Owner · Scrum Master · Consumer, Fintech & AI Products

Product Owner and Product Manager with 10+ years shipping consumer-facing software across AdTech, e-commerce, fintech, and SaaS, inside a 20+ year career that began in regulated financial services. Delivered a multi-market web/iOS/Android platform for IPG Mediabrands and financial data products for Morningstar; spent the last four years owning an AI/LLM product suite end-to-end. I prototype in Claude Code, Figma Make, and Lovable before writing the spec, and back prioritization with SQL, BigQuery, and Power BI rather than opinion.

Years Professional Experience
20+
Years Professional Experience
Years Product & Agile Delivery
10+
Years Product & Agile Delivery
Years Banking & Financial Services
8
Years Banking & Financial Services
Industries Served
6+
Industries Served
01 · About

Product built at the edge of trust and speed

Product Owner and Product Manager with 10+ years shipping consumer-facing software across AdTech, e-commerce, fintech, and SaaS, inside a 20+ year career that began in regulated financial services. Delivered a multi-market web/iOS/Android platform for IPG Mediabrands and financial data products for Morningstar; spent the last four years owning an AI/LLM product suite end-to-end. I prototype in Claude Code, Figma Make, and Lovable before writing the spec, and back prioritization with SQL, BigQuery, and Power BI rather than opinion.

Based

Bogotá · Remote

Focus

AI product strategy · Fintech · Consumer platforms

Languages

Spanish (Native) · English (Professional)

03 · Experience

Where I've shipped

Jun 2022 – May 2026

CH2 Solutions

AI PM/Owner · Scrum Master

Embedded PO for FRONTSTEPS, a SaaS platform serving thousands of U.S. homeowners' associations with end-user reach in the millions.

  • Owned two concurrent product lines as Product Owner — the company-wide AI product suite and the core Community product — running discovery, spec, prioritization, UAT, and release sign-off end-to-end.
  • Shipped AI-powered features into production: intelligent search, automated communication workflows, predictive analytics modules, and AI agent orchestration.
  • Prototyped experiences hands-on in Claude Code, Figma Make, and Lovable to validate concepts with stakeholders before committing engineering time to detailed specs.
  • Evaluated and integrated Anthropic Claude, OpenAI, and Google Gemini APIs into production workflows; authored prompting strategies, agent orchestration specs, and AI governance frameworks.
  • Defined OKRs and KPIs for the AI portfolio and reported outcomes to C-suite and board stakeholders via Power BI, driving prioritization from usage data rather than instinct.
  • Championed responsible AI and data protection — bias review, privacy alignment, auditability — on a platform handling resident financial records, PII, and physical access credentials.

Mar 2026 – May 2026

Sentient Perspectives (SENP-X)

Senior Emerging Technology Security Intern

Concurrent engagement under the direct supervision of the Founder & CEO.

  • Designed and delivered AI-integrated cybersecurity training curricula aligned to NIST and GRC frameworks; researched emerging threats and AI-powered defense techniques.

Mar 2021 – Jun 2022

Perficient LATAM

Product Owner

PO and Requirements Manager for Kinesso (IPG Mediabrands) — a flagship multi-market AdTech platform shipped across web, iOS, and Android.

  • Owned the end-to-end requirements lifecycle for a consumer-facing platform released simultaneously on web, iOS, and Android to major global advertising clients.
  • Ran Scrum ceremonies and managed the product backlog across distributed LATAM and North America teams, resolving cross-team dependencies across time zones.
  • Delivered cloud integrations with Microsoft Azure and AWS; contributed to frontend and backend technical specifications across Angular, React, and Java.
  • Operated inside an enterprise security and compliance framework covering sensitive media-buying and brand data.

Aug 2020 – Mar 2021

Unity Technologies

Sales Business Operations Analyst

  • Gathered requirements from cross-functional stakeholders and translated them into user stories, epics, and product specifications for engineering execution within Unity's global sales operations.
  • Built executive KPI and OKR reporting; drove adoption of new platform capabilities through structured demos, training, and documentation.

Dec 2017 – Jul 2020

Zemoga Inc.

Business Analyst

Product delivery across three enterprise clients spanning financial data, e-commerce, and digital commerce.

  • Morningstar (fintech / financial data): defined and documented financial data product requirements and Power BI reporting solutions for one of the world's leading investment research firms.
  • Walmart (e-commerce): led requirements gathering for supply chain optimization and digital shelf analytics at one of the world's largest retail operations.
  • Jet.com (e-commerce): managed requirements for platform integrations and product catalog management on high-volume transactional infrastructure.
  • Served as the interface between client stakeholders and distributed engineering teams; owned backlog grooming, acceptance criteria, and UAT cycles across all three accounts.

Feb 2016 – Dec 2017

Globant

Business Analyst

  • BA for Southwest Airlines: requirements gathering and frontend/backend integration delivery for operational systems in a regulated industry.
  • Volunteered on Globant's internal blockchain proof-of-concept — early hands-on engagement with distributed ledger and cryptographic technologies.

Apr 2011 – Jan 2016

Heinsohn Business Technology

Functional Analyst · Financial Solutions

  • Coordinated functional requirements delivery for Protección AFP, a pension fund administrator — a regulated, high-compliance environment with zero tolerance for delivery failure.
  • Managed QA cycles and live production support; internal advisor for enterprise document management systems.

Early Career · Banking & Financial Services

Nearly 8 years in Colombian financial services — pensions, payments, and banking operations — a deep domain foundation in regulated, high-compliance environments.

Payments Analyst — Pensions

ING Group

3.5 years

Analyst, on-site at BBVA Horizonte

Azertia — BBVA Group / Indra

3.5 years

Operations Intern

BBVA Horizonte

6 months

02 · Skills

Core competencies

Trading & Fintech

  • Investment research & market data (Morningstar)
  • Payments & pension systems
  • Core banking operations
  • Blockchain & distributed ledger
  • Financial mathematics
  • Regulated, compliance-driven delivery

Product Craft

  • Discovery → spec → build → UAT → release
  • Roadmapping & backlog ownership
  • Feature prioritization
  • OKRs & KPIs
  • User story mapping · acceptance criteria · BDD
  • Multi-platform web / iOS / Android delivery

AI & Prototyping

  • Hands-on prototyping — Claude Code, Figma Make, Lovable
  • LLM product strategy
  • RAG pipelines
  • AI agent orchestration
  • Prompt engineering
  • Responsible AI governance & auditability

Data & Analysis

  • SQL · BigQuery · Power BI
  • Tableau · Looker · Observable
  • Python · R
  • Machine learning — classification, anomaly detection
  • Experimentation & KPI instrumentation

UX & Consumer

  • Product sense & UX detail
  • LoFi prototyping — Figma & Miro
  • Consumer e-commerce at scale (Walmart, Jet.com)
  • SaaS subscription products
  • Member, Interaction Design Foundation

Security

  • MSc Cybersecurity & Analytics (in progress)
  • NIST SP 800-53 / FedRAMP-aligned design
  • Ethical Pentester Certified
  • ISO 27001
  • Data privacy & PII protection
  • ISACA & ISSA member
Tools & Platforms

What I build with

Product & Agile

JiraConfluenceAzure DevOpsNotionTrelloMicrosoft Project

Design & Proto

FigmaFigma MakeMiroLovableClaude Code

Data & AI

SQLBigQueryPower BITableauLookerObservablePythonRAnthropic APIOpenAI APIGemini APIAzure AI FoundryCopilot StudioDatabricks

Cloud & CRM

Microsoft AzureAWSSalesforceHubSpot
04 · Education

Education & applied research

Sep 2025 – Aug 2026

St. Thomas University, Miami FL

MSc Cybersecurity & Analytics

  • Capstone — COMPASS: engineered three validated ML models (delinquency ROC-AUC 0.914; reserve-fund failure ROC-AUC ≈0.96; Isolation Forest anomaly detection) and authored CDES, a 34-transmission data-exchange standard secured to NIST SP 800-53 Rev. 5 / FedRAMP High.

Jan 2024 – Aug 2025

MIU City University Miami

MS International Business Administration (MBA)

  • Thesis — AI in Condominium & HOA Management: mixed-methods research across three organizations producing a strategic AI implementation framework.

2015

Universidad de La Salle

B.S. Information Systems, Libraries & Archives

Certifications

Selected certifications

Fundamentals of Sustainability and Technology

IBM SkillsBuild

Jun 2026

Vibe Coding · L1

Lovable

Feb 2026

Certified SAFe® 6 Scrum Master · Certified SAFe® 6 Agilist

Scaled Agile

Dec 2024

Generative AI Fundamentals

Databricks Academy

Apr 2024

Ethical Pentester Certified (EPC), 48-hr

The Hacking Day

Apr 2022

Certified Metaverse Expert

Blockchain Council

Mar 2022

Scrum Product Owner Professional (SPOPC)

CertiProf

Dec 2018

Blockchain, Intermediate Level (30 hrs)

Bogotá Aprende TIC

Dec 2018

ITIL® Foundation Certificate in IT Service Management

AXELOS / PEOPLECERT

Oct 2015

Oracle Database 11g: Administration Workshop I

Oracle Workforce Development Program

Jul 2015

Oracle Database 12c: Introduction to SQL Ed 1.1

Oracle Workforce Development Program

May 2015

Oracle Database 10g: Program With PL/SQL

Oracle University

Oct 2010

Speaking & Affiliations

Beyond the roadmap

Workshops — "Using AI Tools to Enhance Product Owner Decision-Making" & "Understanding the Role of the Product Owner in Agile"

Urban League of Broward CountyJun 2026

Panel — "How Businesses Are Actually Using AI"

American AI Innovation Summit, Alan B. Levan CenterMar 2026

Invited Presentation — "From Idea to Delivery: Product Management Lifecycle Using AI"

SENP-X / Levan CenterFeb 2026

Affiliations

ISACAISSAInteraction Design FoundationAmerican Library Association
05 · Contact

Let's build something worth shipping.

Open to remote and hybrid product leadership roles across AI, fintech, and consumer platforms.