Bogotá · Remote
Diego Avella
Product Manager · Product Owner · Scrum Master · Consumer, Fintech & AI Products
Product Owner and Product Manager with 10+ years shipping consumer-facing software across AdTech, e-commerce, fintech, and SaaS, inside a 20+ year career that began in regulated financial services. Delivered a multi-market web/iOS/Android platform for IPG Mediabrands and financial data products for Morningstar; spent the last four years owning an AI/LLM product suite end-to-end. I prototype in Claude Code, Figma Make, and Lovable before writing the spec, and back prioritization with SQL, BigQuery, and Power BI rather than opinion.
- Years Professional Experience
- 20+
- Years Professional Experience
- Years Product & Agile Delivery
- 10+
- Years Product & Agile Delivery
- Years Banking & Financial Services
- 8
- Years Banking & Financial Services
- Industries Served
- 6+
- Industries Served
Product built at the edge of trust and speed
Product Owner and Product Manager with 10+ years shipping consumer-facing software across AdTech, e-commerce, fintech, and SaaS, inside a 20+ year career that began in regulated financial services. Delivered a multi-market web/iOS/Android platform for IPG Mediabrands and financial data products for Morningstar; spent the last four years owning an AI/LLM product suite end-to-end. I prototype in Claude Code, Figma Make, and Lovable before writing the spec, and back prioritization with SQL, BigQuery, and Power BI rather than opinion.
Based
Bogotá · Remote
Focus
AI product strategy · Fintech · Consumer platforms
Languages
Spanish (Native) · English (Professional)
Where I've shipped
Jun 2022 – May 2026
CH2 Solutions
AI PM/Owner · Scrum Master
Embedded PO for FRONTSTEPS, a SaaS platform serving thousands of U.S. homeowners' associations with end-user reach in the millions.
- Owned two concurrent product lines as Product Owner — the company-wide AI product suite and the core Community product — running discovery, spec, prioritization, UAT, and release sign-off end-to-end.
- Shipped AI-powered features into production: intelligent search, automated communication workflows, predictive analytics modules, and AI agent orchestration.
- Prototyped experiences hands-on in Claude Code, Figma Make, and Lovable to validate concepts with stakeholders before committing engineering time to detailed specs.
- Evaluated and integrated Anthropic Claude, OpenAI, and Google Gemini APIs into production workflows; authored prompting strategies, agent orchestration specs, and AI governance frameworks.
- Defined OKRs and KPIs for the AI portfolio and reported outcomes to C-suite and board stakeholders via Power BI, driving prioritization from usage data rather than instinct.
- Championed responsible AI and data protection — bias review, privacy alignment, auditability — on a platform handling resident financial records, PII, and physical access credentials.
Mar 2026 – May 2026
Sentient Perspectives (SENP-X)
Senior Emerging Technology Security Intern
Concurrent engagement under the direct supervision of the Founder & CEO.
- Designed and delivered AI-integrated cybersecurity training curricula aligned to NIST and GRC frameworks; researched emerging threats and AI-powered defense techniques.
Mar 2021 – Jun 2022
Perficient LATAM
Product Owner
PO and Requirements Manager for Kinesso (IPG Mediabrands) — a flagship multi-market AdTech platform shipped across web, iOS, and Android.
- Owned the end-to-end requirements lifecycle for a consumer-facing platform released simultaneously on web, iOS, and Android to major global advertising clients.
- Ran Scrum ceremonies and managed the product backlog across distributed LATAM and North America teams, resolving cross-team dependencies across time zones.
- Delivered cloud integrations with Microsoft Azure and AWS; contributed to frontend and backend technical specifications across Angular, React, and Java.
- Operated inside an enterprise security and compliance framework covering sensitive media-buying and brand data.
Aug 2020 – Mar 2021
Unity Technologies
Sales Business Operations Analyst
- Gathered requirements from cross-functional stakeholders and translated them into user stories, epics, and product specifications for engineering execution within Unity's global sales operations.
- Built executive KPI and OKR reporting; drove adoption of new platform capabilities through structured demos, training, and documentation.
Dec 2017 – Jul 2020
Zemoga Inc.
Business Analyst
Product delivery across three enterprise clients spanning financial data, e-commerce, and digital commerce.
- Morningstar (fintech / financial data): defined and documented financial data product requirements and Power BI reporting solutions for one of the world's leading investment research firms.
- Walmart (e-commerce): led requirements gathering for supply chain optimization and digital shelf analytics at one of the world's largest retail operations.
- Jet.com (e-commerce): managed requirements for platform integrations and product catalog management on high-volume transactional infrastructure.
- Served as the interface between client stakeholders and distributed engineering teams; owned backlog grooming, acceptance criteria, and UAT cycles across all three accounts.
Feb 2016 – Dec 2017
Globant
Business Analyst
- BA for Southwest Airlines: requirements gathering and frontend/backend integration delivery for operational systems in a regulated industry.
- Volunteered on Globant's internal blockchain proof-of-concept — early hands-on engagement with distributed ledger and cryptographic technologies.
Apr 2011 – Jan 2016
Heinsohn Business Technology
Functional Analyst · Financial Solutions
- Coordinated functional requirements delivery for Protección AFP, a pension fund administrator — a regulated, high-compliance environment with zero tolerance for delivery failure.
- Managed QA cycles and live production support; internal advisor for enterprise document management systems.
Early Career · Banking & Financial Services
Nearly 8 years in Colombian financial services — pensions, payments, and banking operations — a deep domain foundation in regulated, high-compliance environments.
Payments Analyst — Pensions
ING Group
3.5 years
Analyst, on-site at BBVA Horizonte
Azertia — BBVA Group / Indra
3.5 years
Operations Intern
BBVA Horizonte
6 months
Core competencies
Trading & Fintech
- Investment research & market data (Morningstar)
- Payments & pension systems
- Core banking operations
- Blockchain & distributed ledger
- Financial mathematics
- Regulated, compliance-driven delivery
Product Craft
- Discovery → spec → build → UAT → release
- Roadmapping & backlog ownership
- Feature prioritization
- OKRs & KPIs
- User story mapping · acceptance criteria · BDD
- Multi-platform web / iOS / Android delivery
AI & Prototyping
- Hands-on prototyping — Claude Code, Figma Make, Lovable
- LLM product strategy
- RAG pipelines
- AI agent orchestration
- Prompt engineering
- Responsible AI governance & auditability
Data & Analysis
- SQL · BigQuery · Power BI
- Tableau · Looker · Observable
- Python · R
- Machine learning — classification, anomaly detection
- Experimentation & KPI instrumentation
UX & Consumer
- Product sense & UX detail
- LoFi prototyping — Figma & Miro
- Consumer e-commerce at scale (Walmart, Jet.com)
- SaaS subscription products
- Member, Interaction Design Foundation
Security
- MSc Cybersecurity & Analytics (in progress)
- NIST SP 800-53 / FedRAMP-aligned design
- Ethical Pentester Certified
- ISO 27001
- Data privacy & PII protection
- ISACA & ISSA member
What I build with
Product & Agile
Design & Proto
Data & AI
Cloud & CRM
Education & applied research
Sep 2025 – Aug 2026
St. Thomas University, Miami FL
MSc Cybersecurity & Analytics
- Capstone — COMPASS: engineered three validated ML models (delinquency ROC-AUC 0.914; reserve-fund failure ROC-AUC ≈0.96; Isolation Forest anomaly detection) and authored CDES, a 34-transmission data-exchange standard secured to NIST SP 800-53 Rev. 5 / FedRAMP High.
Jan 2024 – Aug 2025
MIU City University Miami
MS International Business Administration (MBA)
- Thesis — AI in Condominium & HOA Management: mixed-methods research across three organizations producing a strategic AI implementation framework.
2015
Universidad de La Salle
B.S. Information Systems, Libraries & Archives
Selected certifications
Fundamentals of Sustainability and Technology
IBM SkillsBuild
Jun 2026
Vibe Coding · L1
Lovable
Feb 2026
Certified SAFe® 6 Scrum Master · Certified SAFe® 6 Agilist
Scaled Agile
Dec 2024
Generative AI Fundamentals
Databricks Academy
Apr 2024
Ethical Pentester Certified (EPC), 48-hr
The Hacking Day
Apr 2022
Certified Metaverse Expert
Blockchain Council
Mar 2022
Scrum Product Owner Professional (SPOPC)
CertiProf
Dec 2018
Blockchain, Intermediate Level (30 hrs)
Bogotá Aprende TIC
Dec 2018
ITIL® Foundation Certificate in IT Service Management
AXELOS / PEOPLECERT
Oct 2015
Oracle Database 11g: Administration Workshop I
Oracle Workforce Development Program
Jul 2015
Oracle Database 12c: Introduction to SQL Ed 1.1
Oracle Workforce Development Program
May 2015
Oracle Database 10g: Program With PL/SQL
Oracle University
Oct 2010
Beyond the roadmap
Workshops — "Using AI Tools to Enhance Product Owner Decision-Making" & "Understanding the Role of the Product Owner in Agile"
Urban League of Broward County — Jun 2026
Panel — "How Businesses Are Actually Using AI"
American AI Innovation Summit, Alan B. Levan Center — Mar 2026
Invited Presentation — "From Idea to Delivery: Product Management Lifecycle Using AI"
SENP-X / Levan Center — Feb 2026
Affiliations
Let's build something worth shipping.
Open to remote and hybrid product leadership roles across AI, fintech, and consumer platforms.