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Senior AI Product Strategist & Futurist

DIEGO
AVELLA.

Intelligence, with intention.

I build AI products. I question what comes next. I bring both conversations to the table.

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A practice in three dimensions01Exploration & Discovery02Strategy03Building & Delivery
LU / 001
LightKnowledgeIntelligenceAwarenessConsciousness
Experience acrossindustries. At scale.
WalmartUnityMorningstarSouthwestBBVA
01 /The perspective

A practitioner.
A futurist.
In that order.

The future is more interesting when you’ve helped build a piece of it.

My work connects AI strategy with the realities of shipping products. Twenty-five years across banking, fintech, e-commerce and SaaS have taught me to ask better questions before reaching for new technology.

Professional in Information Systems, Libraries and ArchivesMBA in International BusinessMS in Cybersecurity & Analytics
25+Years in practice
1999Where the story began
EN/ESTwo languages. One conversation.
02 /On stageKeynotes / Panels / Workshops

Big questions.
Real experience.

Technology is changing the way we work, trust and think. Let's make that a conversation worth having.

01
AI + Human trust

The emotional exploit

Fear. Urgency. Trust. The human vulnerabilities behind AI-enabled fraud, and what product and security teams can do about them.

For leaders, product & security teamsDiscuss this topic
02
AI + Product

From pilot to production

What it takes to move LLM features and AI agents into real products, with governance, business context and the people who will use them in mind.

For executives & product teamsDiscuss this topic
03
AI + Philosophy

What are we becoming?

Intelligence, consciousness and evolution. A longer view of how human and synthetic systems may shape each other, and the choices we face today.

For curious minds & future-facing organizationsDiscuss this topic
03 /Selected experience

Built over time.

Different industries. Increasing scale. A constant interest in how complex systems serve people.

AI product leadership

U.S. SaaS platform / Perficient for IPG Mediabrands

Company-wide AI strategy. Intelligent search, automated communications and predictive analytics. Multi-market AdTech requirements.

Analysis at scale

Unity / Walmart / Jet.com / Morningstar / Southwest Airlines

Executive KPI and OKR systems. Supply chain, digital shelf and financial data products.

Financial systems

Heinsohn Business Technologies

Pension fund platforms, from functional analysis and quality assurance to live production support.

Banking roots

ING Group / Santander Group

The foundations: regulated pensions, payments and banking operations.

04 /Independent explorations

Questions made
tangible.

A place for building, testing and thinking beyond the next release.

COMPASS

Applied intelligence

A data exchange standard and three predictive models for community associations: delinquency, reserve-fund failure and financial anomalies.

Inside the project

Developed as my MS capstone, COMPASS brings data interoperability and predictive analysis together around community association oversight.

INTELLIGENCE / CONSCIOUSNESS / EVOLUTION

Lucerium

Visit Lucerium

A forty-year institutional vision exploring intelligence, consciousness and evolution. Practical technology meets deeper questions.

Inside the idea

From light to knowledge, intelligence, awareness and consciousness. Lucerium connects my work in technology with long-term questions about intelligence and consciousness.

05 /In writing

Thinking
in public.

Some ideas need more than a stage. They need space.

Long-form reflections on AI, product strategy and the human questions behind technology.

Follow the conversation on LinkedIn
06 /The next conversationUSA / WORLDWIDE

For your stage. For your team. For what comes next.

LET'S
TALK.

Speaking / AI strategy / AdvisoryConnect with Diego on LinkedIn